Search Engine Optimisation

Yes!

We love helping start-ups, so if you have a big idea and need an experienced digital agency to support you from website creation through to SEO, please get in touch.

Yes, please contact us to arrange a free SEO audit.

Our approach is focused around building momentum in a natural and organic way. Keeping up to date with the latest advancements, from Google algorithm updates to new ways we can enhance your website with SEO-friendly features. We believe SEO should be a part of a much larger digital marketing mix in order to get the best results.

Content and links will always be the key factors in a successful SEO campaign, but there are so many more elements to consider too. Behind the scenes of a website you need an optimum site speed, good accessibility and SEO-friendly site structure to get the best results.

At The Micro Agency, we work to minimum client retainers of 2 days per month and our day rate is £400+vat.

You will be dealing with The Micro Agency co-owner, Carly Chaffer, every step of the way with your SEO campaign. We’ll be able to share ideas, discuss business goals and objectives and take big steps forward in making your SEO campaign turn clicks into conversions.

Having graduated in 2007 with a marketing degree, Carly has worked at several of the UK’s leading digital agencies and headed up large digital marketing teams.

A number of digital marketing campaigns Carly has worked on at agency level have been recognised by prestigious industry bodies, including a campaign that won “Best Use of Organic Search”.

Carly was also named as one of the Top 30 Women Under 30 in Digital by The Drum.

Carly specialises in SEO and PPC as well as offering a wide range of additional supporting services such as email marketing, social media advertising and copywriting.

We have an eclectic mix of clients and we love that!

Our clients include law firms, car dealerships, fleet providers, security services, eCommerce sites and many more.

It is getting more competitive than ever on Google and running an effective SEO campaign will help to put you in front of the competition for those halo keywords and traffic-driving opportunities.

If you don’t do SEO, your competitor probably is and they will reap the benefits of increased visibility in search engines.

We believe SEO is an essential part of a wider digital marketing strategy.

We recommend speaking with us in order to find out a bit more about your current setup and if there is an opportunity for our SEO support services.

Links are an essential ingredient of a SEO strategy. Natural link building is key, but it’s also important to note the crossover between high value advertorials, editorials and PR with the SEO, which often involves a separate cost due to website publishing rates. Where possible, we obtain preferential agency rates and pass these costs directly on to you.

Obtaining high quality link placements can be the difference between a good SEO strategy and a bad one.

Yes! We can provide a copywriting service for any business in any sector. Carly has over 15 years’ experience writing copy for a wide range of clients, with a focus on achieving the right tone of voice, keywords and target audience considerations.

Yes!

We focus very heavily on conversion optimisation for every client. Vanity SEO traffic (high visitors but low conversions) can be a hidden challenge with some SEO strategies. It essentially means that you are not attracting the right type of people to your website and it needs to be addressed with a conversion optimisation SEO strategy. High traffic but low conversions often means the keywords being targeted are not converting terms or you have a high reliance on blog traffic which then isn’t being converted once they land there. Please get in touch with us and we can help deliver more traffic with more conversions as part of a bespoke SEO strategy tailored to your needs.

Initially we would require CMS access, Google Analytics, Google Search Console access, plus Google Ads access if you run an existing PPC campaign.

Yes! We have worked on a wide range of eCommerce websites, increasing conversion rates and improving the SEO visibility. Our expertise includes clothing, shoes, care home products, timber mouldings and much more.