Autoproducts came to The Micro Agency looking to relaunch their old website with the aim of aligning with their new business growth strategy.
Having worked with us on previous projects, unrelated to this particular business, the team behind Autoproducts were well versed in how we worked as an agency but were unsure how to go about relaunching a website that hasn’t been touched in over a decade.
As with all new website projects of this nature, Carly initiated our Strategy & Consultancy service which set out to audit the current Autoproducts website with the aim of identifying missed opportunities, their current SEO health data and planning for the new website.
The pursuing stages allowed us to agree on the new strapline, draw up a new sitemap and plan for the website project.
A revamped website, powered by WordPress
The previous Autoproducts website presented a single page of downloadable PDFs that showcased their entire product range.
The new website has brought those products out onto an easy to navigate website. Now franchised dealers, OEM’s and independent garages can browse the Autoproducts product range and enquire.
For the Autoproducts team, they now have insight into the performance of the website like they never had before, with Google Analytics and event tracking fully integrated.
Project Highlights
WordPress CMS
A fully responsive website that’s powered by the world’s most popular CMS, WordPress.
Full Design Service
Conversion-focused website design service from initial scoping through to delivery.
Strategy & Consultancy
Strategy and consultancy from the outset ensured the right approach and execution was delivered.
Fully Populated
This website was fully populated – that’s The Micro Agency difference!
SEO Optimised
SEO optimisation from start to finish ensures the website is now ready for future marketing activity.
Managed Hosting
Fully managed, hassle-free, supercharged, WordPress hosting with security and backups as standard.
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